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We won’t get into the SEO involved to get potential customers to your website. This article will concentrate on what your company website needs to build trust. Your B2B website is your potential customers first impression of your company. Just like any first impression, you don’t get a second chance.
It is vital for your B2B website to get your customers trust since there is no personal contact. Like it or not, the way your new customers come to your website will be from referral or search engine traffic. This makes it vital your website builds trust with your customers on the first visit.
A potential customer will “Look You Up” either through a computer or, more than likely, a mobile device. You absolutely have to have an optimal user experience to build trust no matter what device they use to find your website. Otherwise, you may lose customers and money.
Most people will “Google it” to find you initially or come from a referral using the Internet. These future customers will determine very quickly if they want to deal with your company or not just from the website. You must build their trust immediately or they will move on.
The simplest way to build trust is with a responsive B2B website design. Why does the design matter? Keep reading to find some eye opening information.
Here are 2 links with some interesting data to think about (short info-videos):Aside from the need to have great content on your B2B website, the take away with this information we will be dealing with is the meteoric rise in mobile use. It is vital in todays markets to have a responsive website design from the staggering increase in mobile Internet use.
Since your website is, essentially, a credibility asset and the first contact with your potential customers; responsive web design is going to be vital to build trust. Like it or not your customers will determine whether to do business with you from your website design.
Almost half (from the information in the links above) of your potential customer will use your website to determine if they will do business with your company. So how can you use this fact to your advantage? The rest of this article will deal with how responsive web design can build trust for your future customers.
BUILDING TRUST WITH A RESPONSIVE WEB DESIGN
So what is a responsive web design? A responsive web design adapts your website to any device screen size. Any user can get a great user experience from any device from a PC to a cell phone. Less than 10% of the websites in existence are responsive.
HOW does a responsive web design build trust?
* Ease of Navigation – The main function of a responsive B2B website design is to make it easy to find what the customer is looking for in your company. It innately builds trust by allowing the user to get to what they are looking for easily. It give the impression you care about them and want them to find what information they need about your company. Otherwise, they might start wondering if you don’t care about them by have such a poor website.
* To Avoid Clicking The Wrong Thing – A properly designed responsive B2B website will allow users on smaller screened devices to select, and click, the proper link. If the links are too closely spaced “fat finger” people will not have an easy time clicking your links. Proper responsive design will greatly lessen any frustration the customer might experience using your website. The better the user experience, the more trust and satisfaction the customer has even before they contact your B2B company.
* User Experience – If your current website isn’t responsive, you are slapping your customer in the face when they are using anything but a full-size laptop or desktop computer. Do this test yourself, look at your website from your cell phone. Does it provide a satisfactory user experience? Studies prove that if your customers have a great user experience on your website they are far more likely to do business with you.
The question is if you want to slap your customers or give them a warm handshake when they first encounter your company. You have probably had a poor experience on a website from a mobile device. Did it build trust and have you wanting to do business with this company?
A responsive B2B website design is not only good for your new customer; but, also your current customers. If they can navigate your site easily, get the information they need, and place orders easily – will that keep them happy and put more dollars in your pocket?
Even the search engine giant Google will deduct points from your ranking score if your website is NOT responsive. Think about that a minute. Which search engine will people use to “Look You Up”? If they can’t find you from a poor search engine ranking will it hurt your B2B business?
If you don’t believe some of the things mentioned in this article, “Google it” and you will see a responsive web design IS vital to your B2B business. Is it better to invest in a responsive website design or risk losing customers from not having one?
Designing and building a responsive B2B website is not an easy undertaking. It requires a skilled web developer and project manager to make it seamless. Any B2B business looking to build trust, attract new customers, and satisfy current customers by implementing a responsive web design is one of the simplest, and most important, things you can do this year.
Learn all the interesting things that go behind a web page design project management.